Rebeca PĂ©rez ( Founder )

Rebeca was born and raised in La Rioja, so her wine passion runs through her blood!. She comes from a wine-growers family, she grew up learning all about wine, wine-making and vineyards, then soon she became a wine lover and she is now passionate about everything wine-related.

ith a background of International Business Studies, she completed her MBA in Derby (UK), and she gained experience in the Wine Industry. As a former Export Manager, she had the opportunity to travel around the world, experiencing different cultures, learning more about wines and their regions; and she maintains a close relationship with the local wine makers and knows their products in detail.

Rioja Like a Native has been created from her passion for Rioja wines and her love of travel. Investing her considerable energy and passion, coupled with extensive experience and education, her mission is simple: to provide visitors with a fun, friendly, informative, and memorable experience, and to inspire and educate guests through exceptional service and by building and nurturing relationships with local wineries and tourism partners.

he is a true ambassador for one of the best wine regions of the World, the Rioja region!