Our Best Sellers

Rated #1 on TripAdvisor, with over 840 glowing reviews and a perfect 5-star average, our Rioja wine tours are the top-rated experience in the region. These are the experiences travelers rave about most:

Each tour offers something special — let’s explore the differences so you can pick your perfect Rioja experience:

1) Full Day Tour – Small Group · Carefully Curated Itinerary
Explore Rioja in a relaxed, small-group setting (max. 8 people).
Enjoy the perfect balance of wineries, vineyards, and local flavors — all carefully selected for their charm, authenticity, and story.
Ideal if you’re visiting Rioja for the first time or want a complete experience in one beautiful day.

2) Like a Native Tour – Small Group · Deeper, More Personal Connections
Also limited to 8 people, this tour goes beyond wine — it’s about people.
You’ll have at least two private moments with winemakers, owners, or family members, where you’ll hear their stories, feel their passion, and become part of their legacy.
This is Rioja through its people. Slower, richer, and truly unforgettable.

3) Private Full Day Tour – Your Group · Your Pace · Fully Customizable
This is the ultimate Rioja wine experience — exclusively for your group.
Visit the wineries you love, enjoy a custom itinerary, and relax into a day designed entirely around your tastes and preferences.
Perfect for couples, families, or friends seeking privacy, personalization, and premium service.

What Makes Our Wine Tours Truly Unforgettable

More than wineries. A story in every stop.

All Our Tours Include These 4 Signature Experiences:

More than 10 years. Thousands of tours. Countless stories shared. One mission: to craft the most complete and unforgettable Rioja wine experience.

We’ve spent over a decade refining every element of our tours — every stop, every tasting, every conversation has been tested, reimagined, and hand-selected not only for its quality, but for how it makes you feel.
These aren’t just wine itineraries. They’re stories. Journeys. Connections.

Every one of our best-selling tours includes these four essential experiences, designed to show you Rioja through its history, its future, its land, and its soul.

Step into the Past — Historic Winery Visit & Tasting

Enter a wine cellar dating back to the 15th century — over 500 years of living history beneath your feet, preserved with pride.
Taste wines crafted with ancestral techniques and learn how winemaking traditions have been passed down through generations of Riojan families, shaping each bottle with legacy and soul.

Taste the Future — Modern Boutique Winery & Tasting

Discover Rioja’s innovative spirit in a boutique winery that blends modern technology with bold, artistic creativity and passion.
Learn first-hand how different types of oak barrels shape the wine’s flavor, aroma, and structure — and why Rioja is globally renowned for its beautifully complex, oak-aged reds.

Connect with the Land — Vineyard Walk & Terroir Experience & Tasting

Walk among the vines, taste the wine they produce, and discover what truly makes Rioja unique.
Explore how native grapes, diverse soils, and ideal climate come together to create some of the world’s finest wines — this is where it all begins. Gain deeper appreciation for the land behind every bottle you enjoy.

Lunch Like a Native, Local Flavors & Hidden Places

This is more than a meal — it’s a warm embrace of Riojan hospitality.
Enjoy a traditional home-cooked lunch with the owners or a tapas-style feast in a village full of charm, always paired with exclusive wines you won’t find on the market. Slow down, savor every bite, and feel like part of the family.

What You Can Expect On Every Tour:

Every element of our tours has a purpose. Here’s what we’ve carefully designed into each experience to make your day in Rioja as smooth, rich, and unforgettable as possible:

• We don’t just visit wineries — we connect you with the soul of Rioja.

  Our tours are designed around hand-picked, boutique, and family-run wineries, chosen for their authenticity, tradition, and the personal friendships we’ve built over years. These are places you wouldn’t find on your own, and people you wouldn’t meet without us. This is the real Rioja.

• Easy, Comfortable Logistics

  We provide comfortable transportation with pick-up and drop-off at convenient meeting points across Rioja: Logroño, Haro, Laguardia, Elciego, Briones, and Cenicero. If you’re staying elsewhere, just let us know — we’ll check if there’s any extra cost. Our tours run from 9 AM to 6 PM, designed at a relaxed pace with no rushing.

• Tours Every Day — But Plan for Sundays

  Yes, we offer tours daily, year-round. But Sundays and national holidays are family days in Spain — many beloved wineries close. We’ll still craft a beautiful tour, but availability is limited and prices are higher.
  If you’re flexible, we recommend Saturday or Monday for the full experience.

• Tailor-Made Options for the Curious and the Gourmet

  Want to visit large, famous wineries, or enjoy a 5-star gourmet lunch?
  Those experiences aren’t part of our standard tours — but we’ll gladly create them for you.
  Just book a private tour, and I’ll personally design an itinerary tailored to your tastes, your style, and your dream Rioja day.

Easy Transfers from Bilbao & San Sebastián

Coming from Bilbao?

Option 1: Public Bus – Easy & Budget-Friendly
Hop on a public bus from Bilbao to Rioja:
• One-way: 8.30 Euros per person
• Round trip: 13.15 Euros per person
We’ll meet you at the Rioja bus station and bring you back there after the tour. Smooth and simple!

Option 2: Private Transfer – Comfort & Convenience
Travel in style with a professional driver in a comfortable 5-seater vehicle:
• Bilbao → Rioja (one-way): 250 Euros, total
• Bilbao ↔ Rioja (round trip): 480Euros, total

Coming from San Sebastián? 

Private transfer only – direct, comfy ride with a pro driver in a 5-seater.

Door-to-Door Comfort with a Private Driver

• San Sebastián → Rioja (one-way): 260 Euros, total

• San Sebastián ↔ Rioja (round trip): 500 Euros, total

Why Choose “Rioja Like a Native” Wine Tours?

Not just a tour — a deep, immersive journey into the heart and soul of Spain’s legendary wine region.

A Deep Connection to Rioja’s Wine Culture

Our tours are rooted in Rioja’s rich winemaking heritage. Every stop is thoughtfully selected to tell the story of the region’s past and present.

Curated Experiences, Not Just Visits
We don’t just take you to wineries — we craft full-sensory experiences, from exclusive tastings to behind-the-scenes moments you won’t find on standard tours.

Access Built on Trust and Experience
Thanks to years of collaboration with local winemakers and estates, you’ll enjoy personal welcomes, insider access, and a level of authenticity no guidebook can offer.

You could visit Rioja on your own — but you’d be missing the soul of it. With us, every glass, every story, every stop has a purpose. Book your Rioja Wine Tour now and experience it like never before.